Dhirendra R
CEO
Eduquity
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Our focus this fortnight is on Emotional Intelligence, the
concept that is shaking organizational structures around the world.
Ensuring that your employees have the required intellectual and
academic credentials is fine. But how bright are they when it comes to life's
stickier moments? There, one needs other kinds of resourcefulness--most
especially emotional intelligence, which is a different way of being smart.
The idea that IQ takes second place to emotional intelligence -
which is the ability to monitor one's own and others' feelings and emotions, to
discriminate among them, and to use this information to guide one's thinking
and action -- in determining outstanding job performance is playing a dominant
role in influencing hiring decisions around the globe. By understanding and
measuring your employees' emotional quotient, you will get a more accurate
assessment of their abilities, suitability, potential and developmental needs.
The following feature will tell you how superior performers on the
job front have been found to have a high EQ (Emotional Quotient).
We do hope you enjoy this issue of 'Equations'
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Studies have proved that the correlation between emotional
intelligence and performance on the job can be quite high.
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In
jobs of medium complexity (sales clerks, mechanics), a top performer is 12
times more productive than those at the bottom and 85 per cent more productive
than an average performer
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In the most complex jobs (insurance salespeople, account managers), a top
performer is 127 per cent more productive than an average performer (Hunter,
Schmidt, & Judiesch, 1990).
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Competency research in over 200 companies and organizations worldwide suggests
that about one-third of this difference is due to technical skill and cognitive
ability hile two-thirds is due to emotional competence (Goleman, 1998).
In top leadership positions, over four-fifths of the difference is
due to emotional competence.
Sales
Agents with High Emotional Intelligence.
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In
a national insurance company, insurance sales agents who were weak in emotional
competencies such as self-confidence, initiative and empathy sold policies with
an average premium of $54,000.
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Those who were very strong in at least 5 of 8 key emotional competencies sold
policies worth $114,000 (Hay/McBer Research and Innovation Group, 1997
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Performance
of Division Leaders
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In
a large beverage firm, using standard methods to hire division presidents, 50%
left within two years, mostly because of poor performance. When they started
selecting based on emotional competencies such as initiative, self-confidence,
and leadership, only 6% left in two years.
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Furthermore, the executives selected based on emotional competence were far
more likely to perform in the top third based on salary bonuses for performance
of the divisions they led: 87% were in the top third.
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In addition, division leaders with these competencies outperformed their
targets by 15 to 20 per cent. Those who lacked them under-performed by almost
20% (McClelland, 1999).
Executive
Derailment
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Research by the Center for Creative Leadership has found that the primary
causes of derailment in executives involve deficits in emotional competence.
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The three primary ones are difficulty in handling change, not being able to
work well in a team, and poor interpersonal relations.
EI
Training Results in Exceeding Productivity
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After
supervisors in a manufacturing plant received training in emotional
competencies such as how to listen better and help employees resolve problems
on their own, lost-time accidents were reduced by 50 percent, formal grievances
were reduced from an average of 15 per year to 3 per year, and the plant
exceeded productivity goals by $250,000 (Pesuric & Byham, 1996).
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In another manufacturing plant where supervisors received similar training,
production increased 17 percent. There was no such increase in production for a
group of matched supervisors who were not trained (Porras & Anderson, 1981.
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Accurate
Self-Assessment Leads to Superior Performance in Managers
One of the foundations of emotional competence -- accurate self-assessment --
was associated with superior performance among several hundred managers from 12
different organizations (Boyatzis, 1982).
The
Ability to Handle Stress is Linked to Success
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Another
emotional competence, the ability to handle stress, was linked to success as a
store manager in a retail chain.
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The most successful store managers were those best able to handle stress.
Success was based on net profits, sales per square foot, sales per employee,
and per dollar inventory investment (Lusch & Serpkeuci, 1990)
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Learned
Optimism leads to Increased Sales of 37%
Optimism is another emotional competence that leads to increased productivity.
New salesmen at Met Life who scored high on a test of "learned optimism" sold
37 percent more life insurance in their first two years than pessimists
(Seligman, 1990).
Handle
Your Emotions Well - Create Teamwork and Collaboration
A study of 130 executives found that how well people handled their own emotions
determined how much people around them preferred to deal with them (Walter V.
Clarke Associates, 1997).
Higher
EI - Means Higher Motivation for Sales Reps
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For
sales reps at a computer company, those hired based on their emotional
competence were 90% more likely to finish their training than those hired on
other criteria. (Hay/McBer Research and Innovation Group, 1997) Less Turnover
With Sales People.
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At a national furniture retailer, sales people hired based on emotional
competence had half the dropout rate during their first year (Hay/McBer
Research and Innovation Group, 1997).
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Senior
Executives with High EI is a Better Predictor of Success
For
515 senior executives analyzed by the search firm Egon Zehnder International,
those who were primarily strong in emotional intelligence were more likely to
succeed than those who were strongest in either relevant previous experience or
IQ. In other words, emotional intelligence was a better predictor of success
than either relevant previous experience or high IQ. More specifically, the
executive was high in emotional intelligence in 74 per cent of the successes
and only in 24 per cent of the failures. The study included executives in Latin
America, Germany, and Japan, and the results were almost identical in all three
cultures.
Star
Performer Competencies
The
following description of a "star" performer reveals how several emotional
competencies (noted in bold italics) were critical in his success: Michael Lem
worked at Tandem Computers. Shortly after joining the company as a junior staff
analyst, he became aware of the market trend away from mainframe computers to
networks that linked workstations and personal computers (Service Orientation).
Iem realized that unless Tandem responded to the trend, its products would
become obsolete (Initiative and Innovation).
He
had to convince Tandem's managers that their old emphasis on mainframes was no
longer appropriate (Influence) and then develop a system using new
technology (Leadership, Change Catalyst). He spent four years showing
off his new system to customers and company sales personnel before the new
network applications were fully accepted (Self-confidence, Self-Control,
Achievement Drive) (from Richman, L. S., "How to get ahead in America,"
Fortune, May 16, 1994, pp. 46-54)
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A three-day workshop on 'Psychometric tests and measurement techniques for
competency mapping'.
Date: February 11-13, 2004 (in New Delhi) and February 20-22, 2004 (in
Mumbai).
Venue: Oasis, opposite TISS, Sion - Trombay Road, Deonar, Mumbai
The Intercontinental Park Royal, Nehru Place, New Delhi
For more details, contact: : Salahkaar Consultants" payable at Pune and
be sent to: Banglow No. 6 A, Vijay Shree Cooperative Hsg. Soc, Gandhi Bhavan
Road, Kotsshrud, Pune -411 038
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